Home > Educational Technology, Teaching & Learning > Content Strategy, Part 1: What It Is, and Why You Need It

Content Strategy, Part 1: What It Is, and Why You Need It

By Rick Wilson

“We are at a crossroads. Meeting the objectives of content for both business and consumer in this age of digital disruption comes down to some wizardry and craftsmanship. While my theme here, and in the following articles, holds true for our business of learning, we have to think in a broader context.”

The first thing I have to say is this: “Anyone attempting to make a distinction between good learning experiences and good content doesn’t know the first thing about either.”

In a world where anyone and everyone seems to be authoring content (and more and more of it), is there any reason to care about how well content gets put together? Is there any reason to care about what happens to that content on its merry way to distribution, or after it is in the hands of the consumer? From all appearances, particularly in the case of stuff passed off online as “learning content,” you might just say “no,” or (in my New York City lingo) “fuhgeddaboudit.”

Well, let’s not throw in the towel just yet. I’m going to advocate for a content world with an “open door” policy on contribution to the content pool by anyone at any time. Here’s why.

Continued at: http://www.learningsolutionsmag.com/articles/734/content-strategy-what-it-is-and-why-you-need-it-part-1

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