In One Online Class, Twitter Brings Students Together
By Theresa Billiot
Imagine making meaningful connections with your online students, using Twitter, that are as strong as your connections with your on-campus students.
I fantasized about that possibility after completing my first semester teaching undergraduate marketing courses, both online and on campus. Despite engaging with my online students on discussion boards and over e-mail, I still felt a lack of true connection compared with my experiences with on-campus students. I felt unfulfilled as a professor, and I wondered how my online students felt about their connection with me.
Replacing face-to-face instruction is difficult, perhaps impossible. But online education isn’t going away, so I decided to find new pedagogical methods to improve online engagement. I quickly saw potential in the rising popularity of Twitter. I decided, for my next online course on strategic electronic marketing, to use Twitter instead of the discussion boards included with my college’s course-management software.