Home > Educational Leadership, Higher Education > Engagement-Focused Advancement: Finding a Sustainable Financial Future for Your Institution

Engagement-Focused Advancement: Finding a Sustainable Financial Future for Your Institution

Edited by James Langley

The operating environment for institutions is increasingly challenging – rising competition, declining resources, and changing demographics are all putting tremendous pressure on colleges and universities. As with organizations in any industry, when conditions get tougher, there is a tendency to retrench and focus on short-term objectives and needs.

Many institutions have responded to the recent economic downturn in this way, adjusting their fundraising tactics to maximize immediate returns. However, institutions must ask themselves: Is this strategy sustainable, and does it position our institution to compete in the future?

Institutions that take a longer-term view and adopt a more intentional and authentic approach to engaging alumni, parents, and others in their work are capable of generating more significant returns – and not only financial returns. A more engaged constituency leads to greater advocacy for the institution, a widening network of resources on which the institution can draw for input, and increased opportunities for partnerships that will help the institution advance its mission.

Continued at: http://www.academicimpressions.com/hei_resources/1111-diagnostic.php?&q=10168u401869aS

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: