Home > Educational Leadership, Higher Education > How Can Colleges Increase Enrollment While Also Raising Their Academic Profile?

How Can Colleges Increase Enrollment While Also Raising Their Academic Profile?

By Craig Engel

When it comes to setting enrollment goals, many colleges and universities often wish to both increase the number of students they enroll while also increasing the academic quality of their student body. Unfortunately, drastically raising student enrollment while simultaneously raising the test scores and GPAs of new students is extremely challenging.

The highest ability students—say those in the top 10-25 percent of the class—have many more college options available to them than other students. That means that in order to increase enrollments of high ability students, campuses need to increase merit scholarships. Even if a campus has significant resources to commit to merit scholarships and achieve this growth, it will come at a cost—usually a high cost that will have an impact on discount rate and average net tuition revenue.

Continued at: http://blog.noellevitz.com/2012/01/23/colleges-increase-enrollment-raising-academic-profile/?utm_source=Strategies01252011&utm_campaign=optin&utm_medium=email

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