Altimeter Report: The Rise of Digital Influence
By Brian Solis
Altimeter Groups’ latest Open Research report (available on creative commons for you to download, use, and share) is now available from analyst Brian Solis. This report, which challenges the way that companies measure influence points out how tools like Klout, Kred, Empire Avenue and beyond.
In fact, companies are quick to add influence metrics into their social support systems, and marketing prioritization despite having full understanding of how these measurement tools actually create their indexes. This report, written as a playbook for businesses focuses on how to benefit from desirable effects and outcomes through social media influence. The report also helps consumers and academics understand how influence is scored and how these scores affect online reputations.
View the report: http://www.slideshare.net/Altimeter/the-rise-of-digital-influence