How to Build and Lead Successful Online Communities: What Makes a Community a Community? (Part 1)
By Nic Laycock
I want to welcome you to this, the first of a series of articles exploring a question that is important for all of us involved in L&D: “How do you build successful online communities?” In the series I hope to provide some answers from my own experience as well as listen to others grappling with the high rate of failure of communities to which we either belong or we create.
A failed community is an opportunity lost. Worse, it is a negative that will far outweigh any positives derived from an online community that succeeds. Why? Because a community implies relationship, and a failed relationship is always painful. It seems not to matter whether that pain is amongst those closely involved or those who looked to that community for assistance, guidance, a way forward, or a business benefit. It is painful and that hurts. Hurt means reaction, which can have all kinds of consequences in an organization and for its L&D function. Failure of relationship heightens emotion and at an organizational level often leads to blame fixing.
Continued at: http://elearnmag.acm.org/archive.cfm?aid=2093589