Home > Educational Leadership, Educational Reform, Higher Education > OESP’s and (Non) Disruptive Innovation

OESP’s and (Non) Disruptive Innovation

By Keith Hampson

“Disruptive innovation”, introduced by Clayton Christensen and now stretched almost beyond recognition through misuse, actually refers to a unique and specific type of change in markets. A new product or service is introduced that offers a different set of benefits. Initially, the product/service is of interest to only a small segment of the total market and, when compared to incumbents, is not especially impressive. In time, though, the value of the product/service (the best balance between cost and quality) improves and the types of benefits it offers becomes increasingly important to a larger segment of the total market.

Visit: http://highereducationmanagement.wordpress.com/2012/04/18/oesps-and-non-disruptive-innovation/

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: