Home > Educational Leadership, Higher Education > Measuring Marketing ROI: Debunking 3 Common Myths

Measuring Marketing ROI: Debunking 3 Common Myths

By Elizabeth Scarborough

Higher education marketing professionals are under increased pressure to demonstrate the effectiveness of their marketing and branding initiatives. To ensure funding, marketing offices must measure the return on investment of their strategies and communicate their success in tangible ways.

As our marketing efforts become more sophisticated, our measurement of their effect needs to become more sophisticated. Start tracking and reporting the measures that matter to the extent that you can, whether you have been asked to do so or not. After all, you can’t keep going back to the president time and again asking for more money to do more marketing, without providing data and a narrative that shows them what the money they have already invested has achieved for the institution.

Visit: http://www.academicimpressions.com/news/measuring-marketing-roi-debunking-3-common-myths?qq=12518w401869aS

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