The Rise of Big Data
By Louis Soares
Technology will transform higher education, just as it has many other industries. This will happen as information technology becomes embedded in more institutional processes, such as course enrollment, classroom instruction, and student services. In other industries, including healthcare and travel, this embedding of technology is generating what is being called “big data.” Big data is fine-grained information—about customer experiences, organizational processes, and emergent trends—that is generated as customers conduct normal business. The organization of this data can be a rich source of business analysis that improves performance and even points to new opportunities.