Home > Educational Leadership, Higher Education > Seven steps for creating a college marketing and communication plan

Seven steps for creating a college marketing and communication plan

By Sarah Coen

How can you reach students more effectively with your campus marketing?

As student search behavior has shifted from the traditional funnel to a much more chaotic, anonymous “secret shopper” model, campuses may be unsure how to adapt their marketing plans to keep up with this change. And with so many electronic communication tools available, do traditional marketing methods still have relevance today? In fact, is “marketing” still a vital part of student recruitment?

To answer the last question first, campus marketing may be more important than ever. With more students applying and more competition from other colleges and universities, strategic marketing can make an institution stand out from its competition and put it in a strong position when prospective students do make contact. While new marketing methods and communication technologies need to be integrated into campus campaigns, traditional marketing methods still provide a lot of value when used properly.

Visit: http://blog.noellevitz.com/2012/06/13/steps-creating-college-marketing-communication-plan/?utm_source=Strategies07112012&utm_campaign=optin&utm_medium=email

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: