Home > Educational Leadership, Higher Education > Seven steps for creating a college marketing and communication plan

Seven steps for creating a college marketing and communication plan

By Sarah Coen

How can you reach students more effectively with your campus marketing?

As student search behavior has shifted from the traditional funnel to a much more chaotic, anonymous “secret shopper” model, campuses may be unsure how to adapt their marketing plans to keep up with this change. And with so many electronic communication tools available, do traditional marketing methods still have relevance today? In fact, is “marketing” still a vital part of student recruitment?

To answer the last question first, campus marketing may be more important than ever. With more students applying and more competition from other colleges and universities, strategic marketing can make an institution stand out from its competition and put it in a strong position when prospective students do make contact. While new marketing methods and communication technologies need to be integrated into campus campaigns, traditional marketing methods still provide a lot of value when used properly.

Visit: http://blog.noellevitz.com/2012/06/13/steps-creating-college-marketing-communication-plan/?utm_source=Strategies07112012&utm_campaign=optin&utm_medium=email

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