Home > Educational Leadership, Higher Education > Survey ranks top practices in marketing & student recruitment in 2011

Survey ranks top practices in marketing & student recruitment in 2011

By Gary Fretwell

For the past 20-plus years, Noel-Levitz has conducted surveys to determine the best practices in the field of enrollment management for four-year private and public institutions, as well as for two-year public institutions. Once again, in April 2011, a 97-item survey was released to identify what works and what doesn’t work so well in the areas of marketing and student recruitment. (Watch for a separate study forthcoming on best practices in student retention.)

This year’s findings for recruitment and marketing show that activities that encourage more extensive relationships with staff and students of the institution, as well as those that encourage students to take action, are viewed as the most effective practices for institutions to utilize. The findings also identify several common practices which are used at many institutions and deemed very effective.

Visit: http://blog.noellevitz.com/2011/06/07/survey-ranks-top-practices-marketing-student-recruitment-2011/?utm_source=Strategies07112012&utm_campaign=optin&utm_medium=email

Read the Survey: https://www.noellevitz.com/papers-research-higher-education/2011/2011-marketing-and-student-recruitment-practices-report

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: