How to Fail When Using Internal Social Media
By Kevin D. Jones
This article is an edited excerpt from 15 Ways to Fail at Social Business—How companies have failed implementing Enterprise 2.0 and how to avoid their fate, Kevin D. Jones’ new ebook, which is available at vinJones.com
Do a quick search online and you can find many ways to use social media for learning the right way. There isn’t a shortage of tips, strategies, helpful hints—even conferences and training—that will help you to create thriving internal communities, put together a team of advocates, deal with cultural issues, choose the right tool for your organization, and even develop a job description for community managers.
While all these are valuable, there is one glaringly obvious hole: Not all internal social media initiatives are successful. In fact, many fail. Yet no one talks about them. Why? No one wants to be labeled as “that company,” or “that person” who lead a team to failure.